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Amba Press Release

July 28, 2016 /PRNewswire/ -- Amba Products, supplier of heated towel racks / towel warmers has released a new shelf model aimed at providing hotels with an affordable way to reduce energy, water, and laundry costs while greatly improving guest satisfaction.

"You often times see these little placards or door hangers in your hotel bathroom that are asking you to 'help them save the planet' by reusing your towels," says Amba Product's Fred Salati "you are paying for a luxury experience but they are almost trying to guilt you into using a damp towel so they can save money on laundry!"

Amba Products supplies a wide variety of heated towel rack designs for projects across the North and Central America — for bathrooms, pool houses, spas, and even yachts. "Anywhere you use a towel, you can use a towel warmer," Salati clarifies, "by hanging your towel over these heated bars, you are making sure it gets dry far quicker than simply air drying. This is a huge help for interior bathrooms in hotels which often have limited ventilation to begin with — and by keeping towels dry and warm, hotels can expect guests to be far more satisfied in reusing their towels."

Heated towel racks are relatively new to the USA — more frequently seen in upscale renovation projects or in designer bathroom projects: they are quickly becoming a focus in bathroom renovations.

"We see many people who stay in hotels when traveling abroad to places like Europe where towel warmers have been around for quite a while," Salati explains, "they experience the difference a heated towel rack makes and want to have that same luxury at home."

Amba Product's latest offering, the Radiant Shelf (RSH) provides a classic wall-mounted heated towel rack with the added benefit of additional heated shelf space for stacking towels — keeping in mind the variety of towels you can expect to find in a hotel bathroom. It is also priced for large-scale projects: "Whether you're the owner of a small boutique hotel or a specifier at a world-wide hotel chain, we're confident that the benefits of heated towel racks will make them a must-have element in every bathroom," continues Fred, "who doesn't love a warm, dry towel?" is a family owned business that specializes in selling electric towel warmers.

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Average time in the shower!

According to a 2013 survey, the average personal spends 63 hours annually in the shower.   Stepping out of a shower and being greeted by a warm towel brings closure to a spa experience. is a family owned business that specializes in selling electric towel warmers.


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Sterlingham - Our electric towel warmers are...


Our electric cable technology means no water or oil inside the towel warmer tubing. The flexible heating element is woven through the brass tube and exits via one of the wall or floor fixings (to the clients choosing) meaning the aesthetic of the product is exactly as advertised. Along with the aesthetic benefit of no visible valves or cables there is the added benefit that the product functionality cannot be tampered with once in situ. 


Our heating cables consume extremely low amounts of energy, the common standard height of 550mm by a width of 550mm draws just 57w - perfect for drying towels but not the planet!  Despite this the operating temperatures are identical to their counterparts in the marketplace and you can still use them in warm spells without messing about with heating systems.


The absence of water or oil inside the product, along with the invisible power supply mean that other than the usual care and cleaning no maintenance is required on the Sterlingham electric towel warmers. The brilliance of our heated cable technology along with its 30 years of successes allows us the confidence to offer a 10 year guarantee with our electric towel warmers. is a family owned business that specializes in selling electric towel warmers.
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Making the Most of a small bathroom

Making the Most of a Small Bathroom

In an ideal world, everyone would have spacious bathrooms with plenty of room for all their needs. In reality, however, many people have small bathrooms that are seriously short on space. And as you attempt to fit in all the things you need, you end up trying to decide what it is that you need to sacrifice. There are ways that you can do more with your small bathroom, however, no matter what it is you want to achieve there, no sacrifices required.

Utilize the Room’s Corners

If you think about it, your bathroom probably has plenty of space that isn’t getting used, and lots of space that is getting over used, or that have competing needs. What many people don’t realize is that it’s possible to rearrange the layout of a bathroom to free up more usable space.

One way is to try installing fixtures in the corners of the room, rather than along the walls. Toilets, shower, and sinks all have corner options available, which mean that you can free up wall space for things like linen towers, cabinets, and accessories. By making better use of the space as a whole, you can find the room more spacious than you previously thought.

Consider Different Orientations

You know that you need items like towel rails in your bathroom, but if you don’t have a lot of wall space, it can have you resorting to things like rings or hooks that don’t hold as much. Try thinking outside the box instead, and purchase a rail or rack that extends into the room, rather than along the walls. You can find all sorts of accessories, including luxury items like towel warmers, which only take up a few inches of wall space before extending inward. So now you can hang your towels between the sink and a wall cabinet without sacrificing function.

Consider Moveable Storage

Storage is usually the first thing to go in a small space, but that doesn’t mean that you can necessarily do without it. When you’re tight on space, consider making your storage mobile, rather than fixed. Wheeled storage cabinets and carts allow you to move the things you don’t need as often to a hall closet or another room entirely, then roll them in as needed.

Plug-in, freestanding towel warmers are another good option for gaining function and saving space. Just move the whole thing out of the room when not in use; you can even use them to warm bedding on a cold day when you’re not using the bathroom, then simply carry them back into the bath when you ready.

Create Visual Space

Sometimes a small room can feel smaller than it really is when you’re not making the most of it. Instead, try to make the space appear larger than it really is to visually open it up.

Use cool colors, which recede from the eye to make walls appear further away. Get your fixtures up off the floor by investing in wall hung options to make the floor space appear larger. Choose fixtures and flooring with clean lines that don’t clutter up the space. All of these tricks will make your eye believe that the bathroom is really bigger than it is.

Make the Most of Your Small Bath

Small bathrooms may be short of space, but they don’t have to be short on function or style. Make the most of your small bathroom to find the hidden space inside. is a family owned business that specializes in selling electric towel warmers.

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Customize Your Bathroom Style

The Kitchen and Bath Industry Show (KBIS) has come and gone again this year, showing off the latest in hot trends for both spaces. Many of the same trends that have been upcoming for the last few years – texture, natural surfaces and textures, and a move away from stainless steel – are getting new life again this year as well. In addition, one of the hottest trends to emerge for the first time in the bathroom after getting great use in the kitchen, is the customization of the space.

Bespoke Rooms

Gone are the days of cookie cutter bathroom designs where the space measures 5x7, the tub/shower is at one end and the sink and toilet line the adjacent wall. Today’s bathrooms are making better use of every space, with details and fixtures that fit your life and your use – not necessarily the masses.

Kitchens have been following this trend for a while now, right down to bespoke appliances made of metals such as copper. Bathrooms are beginning to catch up, however, making every inch of the space work for the user.

Ways to Customize Your Bathroom

There are a lot of ways you can customize your bathroom, even if you don’t have the space to change the floorplan of the room. Start by adding those little touches that will help streamline your use of the space, and help you get more out of it.

  • Love to take baths rather than showers? Invest in a soaking tub, rather than a standard 14-inch deep model. Soaking tubs can be as short as 4-feet, yet be as deep as 25-inches, allowing you to sit up and soak comfortably in even the smallest bathroom.
  • If you enjoy showers more, consider adding a shower tower in place of your standard shower head. Shower towers give you personalized control over the temperature and volume of the water, and have optional body sprays and a hand shower as well, so you can customize how you shower each day.
  • If your bathroom is on the chilly side, invest in either a radiant heat panel or a towel warmer for your wall. Now you’ll always be toasty warm when you step out of the bath or shower each day.
  • You can even invest in custom made accessories and fixtures. Companies exist that will make custom sinks for your vanity so you can get the exact size and shape that works for you. Or, invest in a custom made towel warmer to enable you to hold all of your family’s towels in the space you have. Split finishes are also very popular right now; opt for a faucet or set of accessories that can be produced to order with more than one finish to get the look.

Get the Bathroom You Want

With so many ways to customize your bathroom design, you need never settle for a cookie cutter bathroom again. Break the mold on what’s expected to be found in your bathroom and get a better, more personalized experience every time you use the room. is a family owned business that specializes in selling electric towel warmers.

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Bathroom Trends for 2016

It seems as though bathroom trends are constantly changing. The colors, materials, and styles that are popular continue to evolve as people search for the perfect bathroom design, one that melds form and function without making a bathroom seem dated. Trends for the last few years have been moving consistently in this direction, with a focus on sustainability in the design, as well as on a bathroom that offers more than simply a place to get ready for the day. A look ahead at what trends are predicted for the coming year shows more of the same.


Gray and Greige continue to be the two hottest colors in interior design, and that includes the bathroom. All shades of gray, as well as many shades of blue are particularly hot for the bathroom right now. Because bathrooms tend to be on the smaller side and often lack natural light, be sure to keep these grays and blues on the lighter side; the cooler tones in both colors will help to open up the room and make it appear larger than it is.

In direct contrast to the cooler wall and accent colors in the bathroom, is the move toward warmer metal finishes. For a long time brushed nickel and chrome were the most popular metal finishes for the bathroom; newer, warmer finishes like copper and oil rubbed bronze are beginning to make a big push forward instead. The idea is to create a more welcoming space that doesn’t have the cold, sterile look of stainless steel.


Natural materials are also extremely hot in the bathroom right now, as they are in other areas of the home. Look for natural wood vanities with a slightly rustic style, as well as for natural stone vanity tops and tiles, particularly those with naturally cleft surfaces. The idea is to create a bathroom that feels natural and welcoming, the idea being that natural surfaces are less likely to go out of style any time soon when compared with manmade materials and colors.


The bathroom is the place where people go to get ready for the day to begin, and to unwind at the end of it all. So it makes sense that a bigger emphasis on the function of the bathroom is getting a lot of attention right now. For most people, this involves the addition of small touches of “luxury” in the room that enhance the overall experience. This includes things like adding steam or jets to the shower, having a smart toilet that includes bidet and drying options, as well as things like towel warmers to provide a more comforting experience for the rest of the space. These items – and particularly those more obvious ones like the towel warmers – are meant to fit seamlessly into the rest of the design with the same colors, finishes, and style that the rest of the bathroom has. This means that form and function can become part of the same space at the same time. For example, a towel warmer in oil rubbed bronze with ball joints in a transitional-style bathroom would complement the design of the room, while enhancing function at the same time.

Create a Sustainable Design

The biggest thing to note of current bathroom trends is the push toward designs that aren’t necessarily going to define the year you use them in. Gone are the days of 1950s pink bathrooms or 1970s avocado green; today’s bathroom designs are meant to last. Take a look at current and future bathroom trends as you update your bath to make sure that your design remains usable as long as you own the space. is a family owned business that specializes in selling electric towel warmers.

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