Interview with Mr. Salati from Amba towel warmers.

Interview with Mr. Salati from Amba towel warmers.


Recently, we spoke with Mr. Fred Salati, who is known as the Amba Towel Warmer Guru.  He was kind enough to answer a few questions for  

OTW: Share with us the history of Amba.

  • SALATI: Amba Products, 50 Years of combined experience in towel warmers based in Atlanta GA, offers an expansive range of Italian design heated towel rails and space heaters for keeping towels and bathrooms warm and dry. We offer these high quality products, made out of 304 stainless steel, in a selection of finishes. Our mission is to bring to the American market a range of affordable, high quality stainless steel towel warmers and space heaters, designed with today’s home and lifestyle in mind. Over the past several years, we've introduced new Collections that exceed today's design & technology standards. We are proud to offer 10 different Collections to choose from.Most of the collections like the Sirio, Quadro, Vega, Antus, Elory and also the custom towel warmers are made in Italy. These collections are made by a family, the Maran family that has been making heating radiators for three generations in the Veneto region. Now with a factory 40 minutes drive from Venice.
OTW: What is your role with Amba?
  • SALATI: Sales, Director and Towel Warmer Guru
OTW: What should a customer consider when purchasing a towel warmer?
  • SALATI: When selecting a towel warmer, the customer should consider: the room in which the towel warmer will be used, the position it will be mounted in, the size & design of the towel warmer, location of wiring and any customizations that may need to be done including the finish and electrical fitting. Our towel warmers can be used in almost any type of room because some models can double as space heaters. Besides the bathroom, they can be used in mudrooms, saunas, spas, kitchens, basements, garages, or in any room that may need additional heat.  Amba is flexible in the position of wiring. Upon order request we are able to locate wiring on the left. This is optional.  Consider if you want to have a towel warmer with more surface area for your towels and bathrobes. More bars or flat panels. What kind of heating technology do you want? With liquid that allows longer maintenance or with cables that heat faster and warmer. Do you want a Digital heat controller and/or a 24 hour / 7 Day Programmable timer? Amba has that too. Do you later want to add accessories to the towel warmers such as extra bars, robe hooks and/or shelf bars.? See what Amba accessories goes on the towel warmers.
OTW: What is Amba’s most popular towel warmer?
  • SALATI:  Our most popular towel warmer that heats up with liquid inside is the Jeeves towel warmers, especially the medium sized units.   Sirio and Quadro are our most popular towel warmers. Their new technology allows for flexibility in design and allows for unit to be installed vertically, horizontally, or upside down. See the ones that are available in polished, Oil Rubbed Bronze or brushed finishes and can be controlled by a programmable timer and digital heat controller. The popular sizes are the wide ones. We have more of a variety of sizes that other companies.
OTW: If you were giving a towel warmer as a gift, which model would you give and why?
  • SALATI: I would give either a Solo, Swivel or a Radiant (plug in version) as a gift because the towel warmers requires little or no installation; all you have to do is plug them in. The Solo is It is lightweight and portable and can be used in any room—bathrooms, laundry rooms, or even dorm rooms, large or small! is a family owned business that specializes in selling  electric towel warmers.

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